Privacy Policy
Last updated: January 10, 2026
Your Privacy: Overview
Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, make purchases, create accounts, or otherwise interact with our services.
We are committed to protecting your personal information and handling it responsibly. This policy describes the types of data we collect, how we use it, how it may be shared, and the choices available to you. By using our website or services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please refrain from using our services.
Revisions to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or technological advancements. Any revisions will be posted here with a revised “Last updated” date. Material changes may also be communicated to you directly when required by law. We encourage you to review this Privacy Policy periodically.
Contents
This Privacy Policy is organized as follows:
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Collection of personal data
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Use of personal data
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Disclosure of personal data
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Targeted advertising and analytics
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Children’s privacy
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Third-party sites
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Your choices
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Additional state-specific information
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Contact us
1. Collection of Personal Data
We collect personal data in three main ways: directly from you, automatically through your interactions with our services, and from other sources.
A. Personal Data You Provide Directly:
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Account/profile information (name, email, phone, shipping address, password, clothing/shoe size, preferences, birthday)
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Transaction information (orders, payment method, billing, returns, exchanges)
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Communications data (customer service inquiries, newsletter sign-ups, social media interactions)
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User content (reviews, feedback, photos, videos, preferences)
B. Personal Data Collected Automatically:
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Device and network data (IP address, browser type, OS, device identifiers)
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Usage data (pages viewed, time spent, clicks, cookies, web beacons, app crashes)
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Audio, video, or sensory data (call recordings, in-store recordings, surveys)
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Geolocation data (if permitted by your device settings)
C. Personal Data From Other Sources:
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Third-party platforms (Facebook, Instagram, Google, Spotify, etc.)
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Service providers, carriers, analytics partners, advertising partners
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Publicly available sources and other guests or participants
D. Personal Data We Derive:
We may infer information such as location or preferences from your interactions with our website and services.
2. Use of Personal Data
We use personal data to:
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Process and fulfill orders
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Provide customer service and support
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Communicate promotions, offers, or updates
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Improve our website, products, and services
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Prevent fraud and ensure security
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Comply with legal obligations
3. Disclosure of Personal Data
We may share personal data with:
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Service providers performing services on our behalf (shipping, payment, marketing, analytics)
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Advertising and analytics partners
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Affiliates or business partners
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Legal authorities when required by law
We do not sell your personal data in exchange for money.
4. Targeted Advertising and Analytics
We use tools to analyze usage and deliver relevant ads, including:
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Google Analytics
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Google Ads
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Meta Pixel (Facebook)
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Hotjar
These tools may use cookies or similar technologies to collect data. You can manage or disable cookies through your browser settings.
5. Children’s Privacy
Our website and services are not intended for children under 13. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will take steps to delete it.
6. Third-Party Sites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to read their privacy policies.
7. Your Choices
Depending on your location, you may have rights to:
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Access, correct, or delete your personal data
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Opt out of marketing communications
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Manage cookie preferences
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Limit certain data processing activities
To exercise your rights, contact us using the information below.
8. Additional State-Specific Information
Residents of certain U.S. states (e.g., California) may have additional rights under state laws such as CCPA/CPRA, including the right to request disclosure of collected data or to opt out of its sale.
9. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us via:
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The Contact Form on our website
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Or email us at: support@alythe.com