Terms of Use

Last updated: January 10, 2026

Welcome to Alythe (“we”, “us”, or “our”). By accessing or using this website, including our online store hosted on Shopify, you agree to comply with and be bound by these Terms of Use. Please read these terms carefully. If you do not agree with any part of these Terms, you must not use our website or services.

1. General Terms of Use

These Terms apply to all users of our website, whether you are a visitor, registered user, or customer. By using our website, you affirm that you are at least 18 years old or have reached the age of majority in your jurisdiction and have the legal authority to enter into these Terms. You agree to use our website for lawful purposes only and not to engage in any activity that may damage, disable, overburden, or impair the website, interfere with any other user’s access, or attempt to gain unauthorized access to our systems. We reserve the right to modify, suspend, or discontinue all or part of the website at any time without notice. Any such changes will be effective immediately upon posting.

2. Online Store Terms and Product Information

Our website provides an online store where you can purchase activewear products, including yoga, running, and fitness apparel. All orders are subject to product availability and acceptance. We reserve the right to refuse or cancel any order at our discretion, including if we suspect fraudulent activity, if there is an error in product pricing or description, or if your payment cannot be authorized.

We make reasonable efforts to ensure that product descriptions, images, sizing information, and other content on the website are accurate. However, we do not warrant that product descriptions, images, or other content are error-free or completely accurate. Colors and designs may vary slightly due to monitor settings or production updates. Product availability is not guaranteed, and we may discontinue products at any time.

All payments are processed through Shopify, a third-party e-commerce platform. While we manage our store through Shopify, we do not have control over all Shopify platform operations, including system downtime, technical issues, or third-party payment processing. You acknowledge that the Shopify platform may have limitations and that your use of the platform is subject to Shopify’s Terms of Service.

3. Intellectual Property

All content on this website, including text, graphics, logos, images, videos, software, and other materials, is the property of Alythe or its content suppliers and is protected under U.S. and international copyright laws. Trademarks, service marks, and trade names displayed on the website are owned by us or their respective owners. You may not reproduce, distribute, modify, create derivative works from, or use any content without prior written consent. Unauthorized use of content may result in civil and criminal liability.

4. User Accounts

If you create an account on our website, you are responsible for maintaining the confidentiality of your account information, including your password. You are fully responsible for all activities that occur under your account. You agree to notify us immediately of any unauthorized use of your account or any other security breach. We reserve the right to suspend or terminate accounts at our discretion, including accounts used to violate these Terms or engage in fraudulent activity.

5. Refunds and Order Cancellations

All purchases are subject to our Payment, Shipping, Return, and Refund Policies, which are incorporated by reference into these Terms. You acknowledge that any issues related to returns, exchanges, cancellations, or refunds will be handled in accordance with those policies. We do not guarantee the availability of refunds in cases where our policies are not followed, and customers are responsible for providing accurate information for shipping, billing, and account details.

6. Indemnification

You agree to defend, indemnify, and hold harmless Alythe, its affiliates, officers, directors, employees, and agents from and against any claims, damages, obligations, losses, liabilities, costs, or expenses, including reasonable attorney’s fees, arising from your use of the website, your violation of these Terms, your violation of applicable law, or your infringement of any third-party rights. This indemnification obligation will survive termination of your use of the website.

7. Third-Party Sites

Our website may include links to third-party websites. We do not control these sites and are not responsible for their content, privacy practices, or terms of use. Use of third-party websites is at your own risk. We encourage you to review the terms and privacy policies of third-party websites before use.

8. Warranties and Disclaimer

The website, all content, and products provided through the website are offered “as is” and “as available.” We make no warranties, express or implied, regarding the accuracy, reliability, or availability of the website or the suitability of products for any purpose. To the fullest extent permitted by law, we disclaim all warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not guarantee that the website will be uninterrupted, secure, or free of errors. Your use of the website is at your own risk.

9. Limitation of Liability

To the maximum extent permitted by law, Alythe, its affiliates, and their respective officers, directors, employees, and agents shall not be liable for any direct, indirect, incidental, special, or consequential damages, including loss of profits, loss of data, or business interruption, arising from your access to or use of the website or products purchased through the website. Some jurisdictions do not allow the exclusion or limitation of certain liabilities, so certain limitations may not apply to you.

10. Governing Law

These Terms are governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law principles. Any disputes arising under or in connection with these Terms shall be resolved exclusively in the courts located in the State of California, and you consent to the jurisdiction and venue of these courts.

11. Contact Us

If you have any questions regarding these Terms of Use, or if you require further information about your rights or responsibilities, you may contact us via our Contact Form on the website or email us directly at support@alythe.com. We will respond to inquiries promptly.